Running USA Launches Event Insurance Benefits Exclusively for Members

By: Leah Etling, Running USA

Source: No Source

Date: January 30, 2018

Races and events can now secure event liability/participant accident and event cancellation insurance at a discounted rate created specifically for Running USA’s membership


DETROIT, Michigan (Jan. 30, 2018) – Running USA is pleased to announce two new benefits for its membership: the opportunity to secure event liability/participant accident insurance and special member pricing for event cancellation coverage. Policies for each circumstance are available.

In partnership with the Nicholas Hill Group, a leading provider of event insurance services, Running USA members will enjoy member exclusive pricing on any event cancellation policy purchased after verification of their active membership in the industry’s leading non-profit organization.

In recent years, natural disasters and unexpected weather events have forced the unanticipated cancellation of more running races than ever before. Wildfires, hurricanes and extreme rainfall are just a few of the circumstances that can force cancellation of a long-planned event. When the unexpected strikes, participants and event organizers are looking for ways to recoup their upfront investment costs.

Industry experts consider event liability/participant accident insurance coverage a best practice, due to the unforeseen liabilities inherent in hosting a mass participation athletic event.  Running USA and the Nicholas Hill Group believe that a properly desired liability policy is the foundation of any successful, responsible event.  Additionally, this critical insurance coverage is typically the first requirement that a venue or event location requires.

“We pursued this benefit for our members after listening to your feedback,” said Running USA CEO Rich Harshbarger. “Nicholas Hill Group offers competitive rates on all event policies and the discount for event cancellation policies is just one more great reason to become a member of the sport’s most valuable business-to-business organization.”

Information about the two policy types and details on obtaining an insurance quote can be found at

Nathan Nicholas, co-founder & CEO of Nicholas Hill, stated that the process of receiving a quote and purchasing a policy from his group is simple and can be done entirely online.

“To secure event liability and participant accident insurance, members enter their event details using the electronic application and will receive a real-time quote. They can bind the coverage online by paying with a credit card. They'll then receive all policy documents, including certificates, electronically. Event cancellation insurance quotes will typically take less than 24 hours, but guaranteed within two business days,” Nicholas said.

The Colfax Marathon is among the Running USA members who have already taken advantage of the new insurance benefit. CEO Andrea Dowdy explained why the Denver, Colo. event sought to invest in coverage.

It was a top priority this year to add race cancellation insurance to ensure our financial longevity, even though it came with a significant investment,” said Dowdy.

“We are a nonprofit with one major race per year so could not afford to reimburse or defer runners to another event if we had to cancel.  In our market of hundreds of running events each year, we could no longer have the potential risk of alienating loyal runners by not having insurance.  We chose to work with the Nicholas Hill Group as they could provide event cancellation expertise, answers, and ideas, and options for coverage and companies based on our parameters.    They worked with us step by step, and were an integral part of our team.”

A webinar on event insurance best practices featuring the Nicholas Hill team will be held following the upcoming Running USA conference in February. Sign up here to receive information about webinar registration.

About Running USA

Running USA is a tax-exempt, not-for-profit organization devoted to improving the status and experience of distance running and racing in the United States through collective marketing and promotions, information and communications within the industry and to the national media, services to events and industry members, and the development of American world class stars. It seeks the advancement of the sport and the provision of value to each of its members' events and businesses. For more information, visit

About Nicholas Hill Group

Nicholas Hill Group creates custom insurance products for niche industries and organizations and introduces clients to products that suit their needs. Clients include national governing bodies (NGBs), trade associations, membership organizations, affinity groups, 3rd party registration companies, ski resorts and a variety of sports and outdoor recreation related events and businesses.  NHG also proudly represents individuals who are pursuing their passion through active, healthy lifestyles. Find out more at

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